It looks as if the NMSU football program is trying to recruit more locally, a change from past years.
The reasons this is being done are fairly obvious. For one, the area has been underutilized by NMSU. High school football has been a success in Las Cruces, yet previously it has gone unrecognized. James Hall Jr. and Dante Caro being pursued was important.
The Aggies also had a major overhaul this offseason. To keep some semblance of stability and even show some progress, the school felt the need to go out and recruit. And it also needed commits. They got some from the El Paso area while the team was in the process of finding a head coach. It kept the ball moving. We'll see the talent they scored by doing so.
And the program needs to be a presence in the community. Often, teams with such a need will do anything possible to try to endear itself to the locals. Showing interest in, perhaps even getting, players from the Las Cruces area is a good start. El Paso will work, not as effectively, but it will help.
From a PR standpoint it's a good move. If these players can help the Aggies win, it will be a great move.